Welcome to The History of the Loewe Amazona Bag!
One of the first luxury brands in the world, Loewe was established in Spain in 1846 and is currently led by Jonathan Anderson. Since its origins as a leathermaking collective, Loewe has been known for its obsession with craft and unmatched leather expertise. We have witnessed an exponential rise in their popularity in recent years. The brand’s new youthful and casually cool vibe has been drawing in the millennial and gen z crowd. However, all of that is still carried out using superb Spanish materials and workmanship. One of the most iconic bags of the brand is the Loewe Amazona Bag!
The History of the Loewe Amazona Bag:
Loewe bags have impeccable craftsmanship, and the Amazona has a timeless style that will always be chic! Although the Amazona’s two top handles and elegantly rectangular frame are reminiscent of a doctor’s bag, it was designed in the 1970s as a companion for the expanding female workforce to take to the workplace. Its straightforward design aims to highlight the bag’s materials and craftsmanship while also highlighting how serious the Loewe woman is about her work. A mini-padlock and key, as well as an embossed Loewe logo, are located in the bag’s corner.
Anderson reintroduced the Amazona bag with a contemporary take on the vintage design as part of an ad shot by Juergen Teller to mark the fashion house’s 175th anniversary. The bag now comes in many sizes and materials, from a large leather work bag to a small canvas top handle. Each one as elegant as the last. The Amazona is a bag that will not go out of style! You will love to wear for years to come! Finally this is one of the 10 Luxury Bags That Deserve More Attention!
