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The 5 Brands That Best Hold Their Value in the Resale Market

Welcome to our video listing The 5 Brands That Best Hold Their Value in the Resale Market!

Have you ever wondered which are the brands that best hold the value of their bags in the resale market? Luxury brands aren’t all equal, some hold the value of their bags way better than others. Is always good to know if the bag you bought will hold its value trough the years, in case you ever need to sell it. Or if is better to buy the bag of your dreams in the resale market instead.

So here I’ll show the 5 brands that best hold their value in the resale market, taking into consideration the numbers of last year’s handbag sales. The numbers you’ll see here were taken from Rebag’s Clair report. Keep in mind that this numbers take into consideration all the bags of the brand, meaning that their most popular styles will probably have a higher retention value than the brand’s average.

So, without further ado here are The 5 Brands That Best Hold Their Value in the Resale Market:


1. Hermès

Hermès is the pinnacle of luxury handbags. The most famous and exclusive bags in the world are Hermès bags, and the best of Hermès are for sure the Birkin and the Kelly! Hermès has been creating beautiful leather pieces, renowned for their exquisite craftsmanship, since 1837. First established by Thierry Hermès as a harness workshop in the Grands Boulevards quarter of Paris, the atelier quickly became dedicated to serving European noblemen – even Napoleon Bonaparte was a client – and in 1922, the first Hermès handbag was created.It’s a combination of their history, exquisite craftsmanship and overall quality of Hermès that make their bags so highly coveted. Each bag is made by hand by a single artisan and the leathers are selected very carefully to ensure that only the best pieces are used.

The average retention value of Hermès is 90%, but the Birkin and the Kelly can easily sell for more than 200% of the original price.

Buy it now for $7,998


2. Louis Vuitton 

Louis Vuitton is a French fashion house and luxury goods company founded in 1854 by Louis Vuitton. The iconic LV monogram is one of the most recognizable monograms in the world. It appears on most of its products, ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses and books. Louis Vuitton is famous for its handbags, not only they have amazing quality, but their designs are some of the best you could find. Louis Vuitton launched their first handbag in 1930 and since than they have designed some of the most recognizable and classic bags ever.

Louis Vuitton bags hold in average 80% of their value, but last year the Louis Vuitton Pochette was sold for 143% of the original price.

Buy it now for $1,350


3. Chanel

Chanel is the French luxury fashion brand we all know and love. It was founded on 1910 by Coco Chanel and today it focuses on woman’s high fashion, ready to wear clothes, luxury goods, perfumes, accessories and leather goods. When Gabrielle “Coco” Chanel launched her first perfume in 1921, she was already a force to be reckoned with in the Paris fashion world. From haute couture fashion and handbags to beauty products, each facet of the Chanel brand was, and still is, inspired by Coco Chanel’s revolutionary spirit. The arrival of Karl Lagerfeld in 1983 was a pivotal moment for the Chanel brand, as he breathed new life into the iconic fashion house, designing for the modern woman. Chanel handbags are highly sought-after, iconic statement pieces, and demand is always higher than supply. Chanel is part of the 3 brands that are known for always commanding the highest prices in the resale market, with a retention value of 75%.

Last year the Chanel bag that best held its value was the Chanel 19, selling for an average of 109% of the original price. While the classic flap sold for 95%.

Buy it now for $9,995


4. Saint Laurent

Founded in 1961, Yves Saint Laurent is one of the most prominent fashion houses of the 20th century. Originally a House of Haute Couture, Yves Saint Laurent revolutionized the way fashion and society merge and interact in 1966 with the introduction of high-end made clothes produced on a larger scale than the exclusive collections. The Maison was from the beginning revolutionary, and this spirit is a fundamental part of its DNA. Called Yves Saint Laurent since its creation in 1961 in 2012 the creative director Hedi Slimane changed the brands name to Saint Laurent Paris. Aside from their ready to wear line, Saint Laurent handbags are also their hallmark. The Parisian maison is renowned for producing some of the most enduring silhouettes that can transform even the most casual of outfits. And the current creative director Anthony Vaccarrello continues to ensure that Saint Laurent bags retain their contemporary relevance.

Saint Laurent bags hold in average 64% of the original value, and the LouLou bag is one that best hold its price.

Buy it now for $3,200


5. Dior

Dior is a French luxury fashion house founded in 1946 by French fashion designer Christian Dior. This internationally renowned brand is known for its elegance and timeless femininity. From their ready-to-wear fashion, leather goods, accessories, or footwear, Dior changed the game forever. Dior bags are the pinnacle of luxury fashion! Under the direction of Maria Grazia Chiuri Dior has been releasing amazing new designs and also reimagining the classics. In average Dior bags hold about 60% of the original value, but some models hold a lot more.

The resale value of the Dior Book Tote for example is 98%, making it one of the most sought-after bags on Rebag.

Buy it now for $6,500