We may earn a commission on anything bought through our links. Hope you like our selection!

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
capa SIT

The Most Popular Designer Bags Ever

Welcome to our list of The Most Popular Designer Bags Ever!

Have you ever wondered what the most popular designer bags are? Throughout recent fashion history several bags were launched, some classic styles that have been in the market for years, and others that are smashing successes when it hits the stores but later on go out of fashion. Of course we can’t know exactly how many bags were sold in past years, but this list will bring you the 5 most popular bags based on street style, bag popularity, googletrends and on a research made by WhoWhatWear.

So, without further ado here are The Most Popular Designer Bags Ever:


1. Hermès Birkin

The Birkin bag is perhaps the most famous bag in the world, and for sure one of the most classic. The Birkin was designed in 1983 when Hermès creative director Jean-Louis Dumas set next to the actress Jane Birkin on a flight. She was wearing a straw tote and explained that most leather bags were too structured for her taste. So Dumas designed the bag on that flight on the back of a napkin. Today the Birkin is an icon and is the kind of bag that will last you your whole life.

The price of a Birkin when buying directly from an Hermès store varies depending on size, leather, hardware and color, but it is usually somewhere between $9,000 and $12,000. On the secondary market you can find Birkins starting from $15,000 until upwards of $40,000.

Buy it now!


2. Chanel Classic Flap

One of the most popular bags ever and the Chanel handbag that would ultimately become synonymous with the brand was not created until 1983. The Chanel Classic Double Flap was first introduced when Karl Lagerfeld became creative director and decided to reinterpret Chanel’s iconic 2.55 Flap Bag. From his artistic vision came two new features – a leather woven chain and Double C turn-lock closure. Lagerfeld’s Classic Flap was a breakout success. In spring 2021, the Chanel Classic Flap was renamed to the 11.12, in honor of the original Medium Classic Flap’s style code – A01112. The universal wearability and simplicity of the Chanel Classic Double Flap solidifies this handbag as an iconic statement piece.

Almost thirty years later, and out of all the Chanel handbags on the market, the Classic Double Flap remains one of the most sought-after pieces ever crafted.

Buy it now!


3. Louis Vuitton Alma

This is a classic style from Louis Vuitton, the Alma handbag traces its origins to the Art Deco original, introduced in 1934. Rumor goes that the Alma was originally made for “Coco” Chanel as a custom order in 1925. Coco gave permission to produce the bag for the public later on. Its unmistakable shape makes this compact bag a timeless classic. There are multiple colors and materials to choose from, as well as sizes, so you can choose to wear this bag as a crossbody or top handle. There is an Alma bag for every taste. The Alma bag was the only non-Chanel bag that Coco Chanel ever carried. If it was good enough for Chanel it is good enough for me!

The Alma is one of the most popular styles from Louis Vuitton!

Buy it now!


4. Gucci Marmont

This is not so much a single bag as it is a whole family of bags, with different colors, materials and patterns. Not long into his tenure as Gucci’s creative director, Michele gave us the Marmont bags with a chain-strap crossbody as the signature style. They debuted on the fall 2016 runways, capturing everything Michele intended to bottle up and sell in bag form: the untethered bohemian spirit of the ’70s and the glamour of the Chateau Marmont, the hotel representing the old Hollywood glamour. On the bag, Michele introduced his flipped Gucci logo, adorning a semi-puffed chevron-style quilted pattern.

The Marmont collection also includes totes, backpacks, and bucket bags, but the most iconic one is still the shoulder bag.

Buy it now for $2,550


5. Dior Saddle

The Saddle Bag was first created in 1999 at the peak of John Galliano’s Dior tenure. Its initial appearance toed the line between what was considered high fashion and, for lack of a better word, ugly. Intended to be worn short-strapped and tight against the arm like a saddle, the accessory became an instant trend sported by everyone from Beyoncé to Carrie Bradshaw. In 2018 Maria Grazia Chiurri relaunched this bag and it has since become a part of the classic styles of the brand. The Dior Saddle bag takes its cues from the equestrian world. The inspiration can be seen in the graphic design with the now iconic asymmetrical flap that is reminiscent of a saddle shape. And its magnetic ‘D’ is influenced by stirrup clasps, while the signature ‘CD’ on each side makes the design distinctively Dior.

The Saddle has been back in style for a few years now, but it is still going strong!

Buy it now for $4,200