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Underrated Bag Brands That Deserve More Attention

Welcome to our list of the Underrated Bag Brands That Deserve More Attention!

In the world of designer handbags, we often see and hear about the same brands. Louis Vuitton and Gucci bags for example are everywhere, but there are some other brands that are just as amazing but don’t get the recognition they deserve. Here I’ll show you 5 outstanding brands that craft beautiful bags that aren’t as recognizable and that you won’t see everywhere. These are special brands with amazing legacies, they are worth getting to know more about!

So, without further ado here the Underrated Bag Brands That Deserve More Attention:


1. Goyard

Perhaps one of the most well-known brands on this list, this is a great alternative to Louis Vuitton that is underrated and deserves more attention. Established in the 1800’s Goyard is one of the oldest luxury brands in the world, and through its heritage and craftsmanship has remained a favorite of the rich and famous for almost 2 centuries. Goyard is not like the other luxury brands, they don’t advertise or speak to the media, they rely on their loyal customers and on the people that love their history and quality above all else. The brand only sells in a few retail locations around the world. The Goyardine print was designed in 1892, altogether hard-wearing, flexible and waterproof, the Goyardine proved to be a true technical revolution at a time when other trunk-makers were still using plain linen cloth.

Goyard’s most iconic bag is the St. Louis tote, a great alternative to the Neverfull this bag will be a staple in your wardrobe.

Buy it now!


2. Delvaux

The oldest luxury goods house in the world is today so luxurious but at the same time so under the radar that it is the epitome of quiet luxury. Founded in 1829 in Brussels, Delvaux is a truly Belgian brand, in fact, it is even older than Belgium, since the Kingdom of Belgium was only established one year later, in 1830. If Delvaux is renowned and celebrated for the quality of its creations, it is in large part thanks to the meticulous, skilled craftsmanship that is at the heart of the company’s legacy and strategy. The leather goods are handmade on the brands ateliers and have long been royalty favorites. In 1883 Delvaux was granted the title of ‘Purveyor to the court’, meaning they were the official supplier of leather goods to the Belgium royal family.

The brand’s most important handbag designs are the Tempete and the Brillant!

Buy it now!


3. Moynat

Established as a trunk-maker in 1849, Moynat is a Parisian Maison with a storied heritage of unique imagination and savoir faire. Known for its traditional know-how and skills based in handcrafting made-to-order luggage and travel goods, the house became known for its designs for the automobiles, as well as for its technical innovations such as making its trunks lighter and waterproof. Every Moynat bag is handcrafted by a single artisan from start to finish, and you can personalize your bag with handpainted details. The iconic Moynat canvas was designed in 1920 and since then continues to adorn handbags and trunks.

A great alternative if you are tired of Hermès, Moynat is definitely an underrated brand that deserves more attention.

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4. Mark Cross

Mark Cross was established in Boston by Henry W. Cross, who affectionately named the company after his only son. Cross founded his company on a simple passion: to create the finest leather goods for horse riders. Mark Cross later expanded its range of products and quickly became the quintessential American luxury lifestyle brand, until the 1990’s when the company closed its doors. The brand was reestablished in 2011 and now produces pieces in the same Italian factories as the celebrated originals. The current collections are inspired by the vintage archives, a dedication to fine craftsmanship and use of the finest leathers in the world, devoid of excess hardware and logos.

Inspired by the overnight case created for Grace Kelly in “Rear Window,” the iconic Grace Box is one of the brand’s most iconic designs. 

Buy it now for $2,290


5. Serapian

Founded in 1928, Serapian’s elegant bags were a mainstay in the wardrobes of notable ‘60s actresses and socialites – including Audrey Hepburn, Ingrid Bergman and Bette Davis – who loved them so much, they commissioned bespoke pieces. All of its creations are still made in Italy today using only the best materials. The Mosaico is a hallmark of the brand, it was invented in 1947 by Stefano Serapian. Strips of precious lamb nappa are delicately handwoven by skilled artisans creating a hypnotic effect somewhere between Byzantine mosaics and Japanese origami. As a true piece of Art, each Mosaico bag is signed on an inner tag by the Artisan who crafted it.

Named after the year the Maison was founded, the new 1928 bag is a sophisticated creation featuring a bold and three-dimensional variation of the iconic Mosaico technique.

Buy it now for $1,410